UXConf BR 2018
as the organisers put it
UXConf BR 2026, a maior conferência brasileira de UX. 25 e 26 de setembro de 2026, no Teatro Unisinos, em Porto Alegre. Tema: Design para germinar e regenerar.
| title | author | length |
|---|---|---|
| The First Cocreation You Never Forget | Adriane Quintas | 09m |
A UX coordinator at Mega Sistemas describes running the company’s first customer co-creation session: how the team spotted the opportunity, what their… | ||
| Building a UX Culture in a 100-Year-Old Company | Bruna Sliva | 10m |
An account of building a UX practice inside a 100-year-old, traditional company (Sicredi/Gerdau context). Covers the main challenges encountered, the working… | ||
| We Built an App for an Indigenous Person. It Was the Most Amazing Experience of Our Lives! | Thiago Hassu | 27m |
Describes designing SOMAI, a mobile app to help indigenous communities cope with climate change, explaining the team's user-centered approach that prioritizes… | ||
| We Need to Talk About Accessibility in Chatbots | Caio Calado | 20m |
The talk examines accessibility problems when blind users interact with chatbots and argues that designing chatbots without empathy and diversity can create… | ||
| Panorama UX: a portrait of those who work in UX in Brazil | Carolina Leslie | 19m |
Presents results from the 3rd edition of a 2017 survey of UX professionals in Brazil (705 responses), describing how UX is practiced there, main challenges… | ||
| How to Seize Opportunities and Get Good Results? | Fernando Ferreira | 09m |
Blitz Globo Play describes using personalized, contextual experiences in the Globo Play app to capitalize on a popular telenovela’s finale. The team applied… | ||
| How Encouraging Women's Empowerment Made Me a Better Designer | Caroline Guilherme | 10m |
Describes how fostering female empowerment within the SER group — through confidentiality, communication, and commitment — led the presenter to change daily… | ||
| We Also Use UX to Teach Programming | Desirée Sant'anna | 10m |
A talk describes a women-only initiative that uses UX design principles to teach programming with Django, addressing gender imbalance and learning barriers in… | ||
| UX Challenges for Video Apps | Guilhermo Reis | 25m |
Defines user-experience challenges for video-on-demand apps using the Globo Play service as a case study; covers designing UX across platforms (mobile, Smart… | ||
| Measurement Strategy for Digital Products | Huxley Dias | 10m |
Explains how to define measurement objectives for digital products by using methods and frameworks to build an appropriate monitoring strategy tailored to each… | ||
| 'Test Your Brain' App and Including Older Adults in the Digital World | Ingrid Rodrigues | 09m |
A Portuguese-language talk presents a mobile app called "Teste Seu Cérebro" developed by a small team in partnership with InsCer and neuropsychologists Mirna… | ||
| A philosophical approach to UX | Jonas Scherer | 10m |
The talk explains cognitive biases in UX research, specifically confirmation bias and the tendency to accept untested hypotheses. It recommends actively… | ||
| Panel: Gaining UX Knowledge Through the Internet and Other Means | Luis Felipe, Rodrigo Lemes | 36m |
A relaxed panel discussion about building a UX career in Brazil, featuring Andrei (freelance product/UX & UI designer at Toptal), Luis Felipe (co‑founder of… | ||
| Crucial Points Before Joining Adobe XD’s Product Team | Demian Borba | 35m |
Practical guidance for people joining a product team at Adobe XD, covering ten concrete success factors for product managers, designers, and team leaders… | ||
| How to Help Clients Make Design Decisions | Sol Mesz | 20m |
Presents three business case studies showing techniques and tools used to get clients to participate in and agree with UX and design decisions. Covers… | ||
| Building Futures While We Learn | Ana Domb | 35m |
A presentation by Ana about building futures through learning, focusing on interaction design and UX education. It describes her work founding the Interaction… | ||
| UX Maturity | Edu Agni | 25m |
The talk explains the concept of UX maturity and how organizations differ in their ability to adopt user-centered design. It names maturity models and… | ||
| What Can Experience Design Contribute to Child Adoption in Brazil? | Haidee Lima | 23m |
A talk presents research (2017) using Design Anthropology to improve the experience of people waiting between registering in Brazil’s Cadastro Nacional de… | ||
| How to Improve Customer Experience Using UX Techniques | Júlia Ghisi | 10m |
How to improve customer experience by applying UX design techniques to the attraction, conversion, and relationship funnel. It discusses practical concepts and… | ||
| How we use Cognitive Walkthroughs to launch features | Lariane Rossanese | 23m |
Describes using Cognitive Walkthroughs within a Samsung R&D Brazil UX team to evaluate and launch new features for cutting‑edge, innovation‑focused… | ||
| Design Critique, the Secret to Designers’ Emotional Safety | Leticia Pires | 10m |
Explains how to run Design Critique sessions—meetings where designers review unfinished projects to give and receive feedback—distinguishing them from… | ||
| Is the Invisible Interface Really Invisible? | Lucia Spier | 22m |
Examines the idea of an “invisible interface,” clarifying what “invisible” really means and giving concrete examples from IoT and voice interaction projects… | ||
| Digital Native Students and Their Relationship with Immigrant Teachers | Luiz Bordim | 25m |
Applies UX (user experience) concepts to high-school teaching methods in Rio de Janeiro to better engage Digital Natives — students who grew up with computers… | ||
| Combining Data Against Project Uncertainty | Marcos Zanin | 10m |
Shows a case study of redesigning a client product by combining qualitative and quantitative data from multiple sources and formats. Describes using mixed data… | ||
| Design for Context with Machine Learning | Maria Klokner | 25m |
An explanation of how machine learning models work and what questions they can answer, aimed at designers; it compares design and ML as pattern-recognition… | ||
| Existence as a Form of Resistance | Matheus Lamoço | 09m |
Presentation of Marsha, a mobile app that lists and centralizes public and private establishments for LGBTQ people; includes results from a quantitative survey… | ||
| The Role of the UX Designer in Creating Conversational Interfaces | Rafael Brandão | 10m |
Covers the role of UX designers in creating conversational interfaces such as chatbots and voice assistants (Alexa, Siri, Cortana), arguing these projects… | ||
| Writing the Future: Transforming Education through Technology and Interaction | Rafael Imamura | 25m |
The talk examines how technology and interaction design can modernize Brazilian education by moving beyond traditional classroom practices toward active… | ||
| UX + Behavioral Economics: A Complex and Turbulent Relationship | Ricardo Couto | 25m |
The talk examines how behavioral economics—especially cognitive biases and so-called “irrational” behaviors—affect decision-making and how those insights apply… | ||
| Emerging Behaviors — From Interviews to the Persona | Rodrigo Souza | 09m |
The talk explains how to turn qualitative interview data into representative personas for an IoT automotive project by applying a tested, reproducible method… | ||
| What the User Says Is Not What They Want | Sergio Schüler | 24m |
Users often can't articulate what solutions they want, but they can describe moments of difficulty and the problems they face; the talk explains using the… | ||
| Turning Data into Features | Sophia Ragone | 19m |
Describes a model used at Sympla to convert qualitative and quantitative product data into concrete features, applied to the Sympla buyer mobile app. Explains… | ||
| How to Engage a Team of 53 Designers Inside the Company? | Tamires Serra | 09m |
Presents CESAR as Recife’s Innovation Hub and describes its team of 53 designers with varied profiles and recent highlighted projects. Explains how planning… | ||
| This TV Doesn’t Show It! The Headaches I Had Designing for SmartTVs | Tamy Lemos | 25m |
A presentation about designing for SmartTVs that reviews practical lessons learned from the team’s mistakes, showing concrete solutions they tried and also… | ||
| Five Essential Steps for a Successful Co‑creation Workshop | Vanessa Marques | 23m |
A presenter with a UX and design background explains five practical guidelines to run reliable co-creation workshops: allocate sufficient time for preparation… | ||
| Prototyping in VR: Fail and Learn Fast | Whide Assis | 09m |
Practical guidance on rapid prototyping for virtual reality projects, covering challenges like high hardware cost, scope, team roles (UI/UX, developers, 3D… | ||
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