UX Maturity
summary
The talk explains the concept of UX maturity and how organizations differ in their ability to adopt user-centered design. It names maturity models and resources (Nielsen Norman Group, UX Magazine, UXPA, Macadamian) and argues that UX excellence is an organizational characteristic; assessing an organization’s UX maturity is the crucial first step to improving UX processes and advancing to higher levels.
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chapters (25)
- 0:00Introduction
- 0:40UX Market Overview
- 2:13UX Pain Points
- 3:06Rigid Processes
- 5:17Maturity Level
- 6:30Research
- 7:41The 5 Gems of Maturity
- 8:12How to Raise the Maturity Level of Companies?
- 8:27Lowest Maturity Level
- 9:13Relevant Business Problems
- 9:59Perception Phase
- 11:10How to Move to the Next Level?
- 11:50Adoption Stage
- 12:01Investment Stage
- 12:30Results Stage
- 13:23UX Goals
- 14:23Process
- 14:36Signs
- 15:12UX Is Not the Responsibility of Designers Alone
- 16:09Multidisciplinary Team
- 16:47Stage Sign
- 17:39First Step
- 18:19Second Step
- 19:00Third Step
- 19:23Questions
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