Unity and the Windows Store
summary
Windows Store now hosts ~500,000 apps with ~640,000 registered devs and carrier billing on roughly 100 operators, and Unity export to Windows is subsidized so there’s free Unity export to Windows. The store emphasizes trial mode and in‑app upgrades — trial mode (try‑before‑buy) increases spend per active user — plus strong localization (75% of phone downloads come from non‑English markets). Programs available include BizSpark, AppCampus funding, Dev Center benefits (tiered perks up to 1,000,000 ad impressions and priority review), free Visual Studio Express, Prime31 plugins, device grants and case studies (Rebellion 3.5M, Drift Mania 6M downloads).
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chapters (15)
- 0:00Introduction to Windows Store
- 1:26Market and developer insights
- 3:42Global reach and monetization
- 9:17Understanding trial mode
- 10:52Development tools and exports
- 12:45BizSpark program benefits
- 18:02Dev Center benefits
- 23:16Subscription and registration
- 24:07Unity developer incentives
- 27:49ID at Xbox program
- 31:41Develop portal and rewards
- 34:08Training and plugins
- 36:06Funding and acceleration
- 38:12Case studies for success
- 41:10Q&A and closing summary
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