Why Shooting Pretty Videos Is Pointless
summary
A founder of creative companies explains why producing visually beautiful video ads is pointless. He discusses his boutique agency Pocket Rocket’s mix of minimalist design, innovation and creativity across marketing, branding, events, digital and commercial videos for clients like Google, Samsung, Huawei, JBL, Hennessy and Uber, and mentions running the FSP FESTIVAL that attracts up to 25,000 people and around 60 partner brands.
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