Session: D2C Monetisation: A Cost-Saving Shift Or Something More?
summary
Tebex argues D2C is more than fee savings: it requires building orchestration for payments, routing optimization across card, wallet and local providers, and localised store design. Case data: 21% increase in successful payments from routing tweaks, buy now pay later and crypto doubled AOV in one launch, and 9% of transactions from LNPMs on another. Concrete work includes web shops, in‑game links, gift cards, fraud and tax handling, and per‑player offer personalization to raise conversion and LTV.
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chapters (9)
- 0:00D2C monetisation intro
- 1:11Why D2C matters
- 4:20D2C strategic necessity
- 5:23Evolving monetisation
- 7:26Player relationships & LTV
- 9:33Player experience focus
- 11:17Five key D2C optimisation strategies
- 15:09D2C results at scale
- 16:34Partners for D2C success
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