Session: Unlocking MENA Gaming Growth Through Local Payment Methods
summary
MENA totals ~500 million people, 67% under 35, mobile-first with pockets of >100% smartphone penetration and a $7B games market; local barriers leave 67% underbanked. A payment network now connects 42 payment methods across 10 countries and ships as a webstore or single API for checkout. A deployed case study shows 50%+ revenue off Apple/Google, ARPO up 100% and checkout conversion +30%, proving local payments unlock spend.
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chapters (9)
- 0:00MENA gaming market growth
- 1:30MENA market demographics
- 4:43Payment challenges in gaming
- 6:30Alternative digital payments rise
- 9:40Digital payments impact on growth
- 10:20Direct-to-consumer in MENA
- 12:11Tomatum Plus payment solutions
- 13:58Benefits for game developers
- 15:32Market expansion services
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