betting the studio future on one influencer
summary
An indie studio builds Trendy Stylist, a dress-up mobile game tied to real fashion and Instagram-style social loops, and soft-launches in Russia around one influencer. The influencer’s promo gets 600,000 views and drives 10–11% conversion to downloads, pushing the game to top‑10 in Russia and ~100,000 installs during the blitz. Backend on Firebase hits quota and almost collapses — a Firebase quota failure fixed by an emergency paid upgrade — and the success secures follow‑on funding and a move to a custom backend.
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chapters (8)
- 0:00Introduction
- 3:17Poccadot Studio overview
- 6:31Game concept challenges
- 9:21Soft launch with Sasha Spielberg
- 10:48Launch day catastrophe
- 12:16Soft launch results
- 13:21Aftermath and plans
- 14:24Q&A
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