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Olesja Marjalaakso

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Maintaining Authenticity: Best Practises to Work with InfluencersPocket Gamer Connects London 20202020-01-20
Panelists argue influencer work must prove ROI: one agency runs pay-per-install ROI-positive campaigns, another contrasts $3,000 vs $70 deals when shopping for…
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betting the studio future on one influencerPocket Gamer Connects London 20192019-01-21
An indie studio builds Trendy Stylist, a dress-up mobile game tied to real fashion and Instagram-style social loops, and soft-launches in Russia around one…
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The Holy Grail: How to get the best out of influencersPocket Gamer Connects Helsinki 20182018-09-11
Influencer campaigns claim 67% of marketers see better targeting and the market grew from $2B (2017) toward $10B (2020). Examples: a soft launch in Russia uses…
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