How to monetise with Facebook Audience Network
summary
Facebook Audience Network claims publisher payouts of $3.2B in 2017 and says rewarded video CPMs often rise +20–80% versus other networks. A Berlin case doubled revenue by using a multi‑CPM waterfall the talk calls the sandwich/lasagna approach. Bidding runs simultaneous demand calls and shows ~20% uplift in trials. Tools shown include Monetization Manager, CPM target and MoMA analytics, plus Instant Games on Messenger (1.3B users) and strict first‑party quality controls and preloaded video ads.
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chapters (6)
- 0:00Introduction and overview
- 4:41Monetization with Audience Network
- 10:25Rewarded video case studies
- 12:57Bidding and optimization benefits
- 15:49Getting started and best practices
- 17:20Q&A and key takeaways
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