Pocket Gamer Connects Digital #7
2021-07-12..2021-07-16
-- online --
| title | author | length |
|---|---|---|
| Superstar Speed Panel: Rethinking InGame Advertising | 34m | |
Claims that non-interruptive programmatic placements can scale across mobile games, using “green‑screen” ad slots engineers place at design time rather than… | ||
| Levelling Up Your Mobile Gaming Strategy on Snapchat | Callum Carmichael | 30m |
Snap claims 500 million monthly users and 280 million daily active users, with 5 billion snaps and 200 million AR engagements every day. Snap Games sees ~200… | ||
| The Big Lie of User Acquisition: Strategies That do not Work in 2021 | Hanna Kachalka | 30m |
Argues that brand and creatives matter more than ever after ATT and IDFA loss — cites 58% opt-out overall and 66% in gaming — recommends starting with ASO and… | ||
| iOS 15 Upcoming Changes & Impact on ASO | Simon Thillay | 34m |
Covers concrete iOS 15 features and operational impact: 35 custom product pages (screenshots/videos per URL, Apple review required, likely 1–2 week lead)… | ||
| Measurement in a Privacy First World | Sharad Jaiswal | 30m |
Claims that advertising measurement is shifting from device IDs to first-party matching and aggregated signals and that a mix of experiment-driven… | ||
| Panel: How to Optimise Revenue & Retention for Your Games | Jacki Vause, Dan Anahory, Dean Day, Elad Levy, Philipp J. Karstaedt, Chris Wright | 50m |
Panel argues you must plan monetization at GDD, instrument funnels and liveops, and test aggressively rather than bolt on ad SDKs later. Recommend AdInMo… | ||
| How to Maximise Engagement (& Fun!) Through Live Ops Strategies | Momchil Kyurkchiev | 33m |
Leanplum and The Sandbox show that personalizing live ops lifts monetization: behavioral segmentation doubles revenue per message versus demographics, and… | ||
| nothing matches | ||