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The Big Lie of User Acquisition: Strategies That do not Work in 2021Pocket Gamer Connects Digital #7 (Online)2021-07-12
Claims that brand and creatives drive ASO and UA outcomes with numbers: Apple reports ~58% opt-out overall and ~66% in games so paid channels shift to Apple’s…
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The Big Lie of User Acquisition: Strategies That do not Work in 2021Pocket Gamer Connects Digital #72021-07-12
Argues that brand and creatives matter more than ever after ATT and IDFA loss — cites 58% opt-out overall and 66% in gaming — recommends starting with ASO and…
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