Marriott International
summary
Marriott builds an OAC Warehouse that combines HR, guest, financial and survey data to measure whether new leaders or trainings move metrics over six to 18 months, using Oracle Analytics Cloud features like Auto Insights, natural‑language queries and ML to surface drivers of attrition and parse decades of role documents. Analytics now reaches about 35–40% of users; the work focuses on scaling to the remaining 60–70% by embedding domain‑specific finished solutions.
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chapters (8)
- 0:00Marriott and analytics leaders
- 1:05Hospitality workforce challenges
- 2:30AI and analytics in hospitality
- 5:17Analytics for guest experience
- 6:43AI and ML for employees
- 9:53Marriott’s AI investments
- 10:36Oracle analytics for customers
- 12:00Becoming data-driven
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