The Persuasion Equation
summary
Offers a reproducible workflow that turns smart‑building signals into decisions: integrate Office365 AD, a Cisco ring camera and Meraki wi‑fi to know who, where and when; summarize meeting‑room utilization (nine available hours example) into a story with a clear transcribe and text to speech rehearsal loop; cut messages to three takeaways that are notable, relatable and retainable; outcome: dashboards stop being “stonks” and meetings reach a decision instead of stalling in analysis paralysis.
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chapters (15)
- 0:00Introduction
- 4:51What is Persuasion
- 7:25Humility
- 10:10Data Driven Decisions
- 15:44Storytelling
- 17:42Context
- 22:33Narrative
- 26:31End in mind
- 27:37Takehome points
- 30:22Tension
- 32:03How to Improve
- 32:54Transcribing
- 36:32Audience member
- 41:39Take home tips
- 44:09Questions
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