Apps are Making Us Dumber
summary
Applications add to 35,000 decisions a day and that drives decision fatigue; cleaner UI reduces choices by making common tasks front-and-center, using sensible defaults and predictable placement. Examples: Netflix shows 45 minutes average browse time; a green-on-green Evernote release triggers an Evernote color rollback after unreadable fonts; a reports dashboard speeds up load by precompute likely reports and priority-queueing requests; Amazon one‑click succeeds on mobile but needs desktop validation.
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chapters (5)
- 0:00Start
- 11:19Font color is important.
- 23:48How many users will need the feature?
- 35:46Provide a low risk environment.
- 40:00Participatory Design
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