From AI first, to user first
summary
Spacemaker builds an AI engine that generates billions of layout proposals and is sold to Autodesk for over 2 billion NOK; initial black‑box outputs prove unusable so the product pivots to an “AI on the shoulder” model that lets users explore and edit generated seeds. The cloud SaaS delivers instant noise, sun and wind analyses in minutes and optimization routines, a redesigned UI ships in eight months, and cross‑functional product teams (design/tech/product trios) produce higher‑adoption, more sustainable site designs.
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chapters (35)
- 0:00Intro
- 0:45What is SpaceMaker
- 1:59Why SpaceMaker
- 3:50COVID
- 4:29Cities
- 6:04Construction
- 6:33Digital tools
- 7:03The user
- 7:38Working iteratively
- 8:42Translation into math
- 9:36AI engine
- 11:02Problem solved
- 11:16Good solution
- 11:59Not happy
- 13:56Black box trap
- 15:32AI on the shoulder
- 17:22User process
- 22:20Waterfall process
- 22:40Demo
- 24:05User feedback
- 25:51Agile
- 28:02The Trio
- 29:27Product leadership
- 30:15Aligning
- 31:37Forums
- 32:13Alignment
- 34:30Example
- 36:16Learnings
- 41:00Integration with Autodesk
- 43:10The human mind
- 45:55Early adopters
- 47:50Changeability
- 48:50Building Blocks
- 50:45Aesthetics
- 52:45Challenges
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