How to do half-assed UX
summary
A Fortune 150 rollout of a third-party time system goes live to 32,000 employees with only 10‑minute training videos, producing 30+ minute hold times, disabled fields, cryptic error codes and frantic hotfixes — a concrete example of what half‑assed UX breaks. Practical tactics offered: sneak, SWAG, skip (guerrilla interviews, scientific wild‑ass guesses, document why you skip). Tools listed and tested: analytics, 5‑user qualitative tests, Six‑Up sketches, Figma/FiGJam, Dovetail/Condense, UserTesting and AI as a first pass with human verification.
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chapters (17)
- 0:00Half-assed UX intro
- 1:14Time-reporting disaster story
- 7:20Firefighting beats fire marshalling
- 10:51Good vs bad UX benefits
- 14:21User vs business goals
- 15:44When to use first-rate or half-assed UX
- 18:14Standard UX process techniques
- 19:39Half-assed strategies: sneak, swag, skip
- 22:29Half-assing user research
- 27:46AI tools for user research
- 28:49Testing AI’s research
- 31:56Risks of AI UX insights
- 33:00Half-assing design
- 35:52AI UX design limits
- 36:55Half-assing UX metrics
- 37:43AI in UX warnings
- 38:28How to half-ass UX
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