Open Source and Building Online Communities using Social Media and Communications - Kim McMahon
summary
Practical playbook for getting noticed: use the event hashtag so live tweets reach attendees; prioritize Twitter with a content mix around 50% engagement / 25% curated / 25% original (personal accounts often run closer to 60/30/10); add images, tag handles, and keep a public Slack with automated sign-in, limited private channels, and proactive moderation by tagging community members to answer. Track metrics monthly (Twitter stats, blog time on page, newsletter open/click rates) and expect follower growth to take about 3–6 months.
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chapters (8)
- 0:00Start
- 5:12Social Media Influencers
- 8:58Types of Tweets
- 11:05Being on Twitter - Best Practices
- 16:56Events
- 18:05Slack
- 19:55Metrics and Tracking Results
- 22:07Tips, Tricks, and Being Effective
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