Vodka or Martini on the Rocks? (...)
summary
A team from InventCore explains how they built an interactive-video platform using YouTube annotations, funded through the GammaRebels accelerator. They demonstrate a deodorant ad and a one-day-shot conference quiz (3 actors, ~2 minutes footage, ~2 person-hours editing), discuss how interactivity improved engagement and conversions, note technical limits (Chrome support, mobile tap targets), and share practical best practices and anti-patterns for interactive video.
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chapters (14)
- 0:00Introduction
- 1:32What are interactive films
- 4:17Interactive film example
- 5:18Clickable vs interactive videos
- 9:13History and popularity
- 13:25E-learning applications
- 15:35Marketing and analytics
- 17:43Interactive games and entertainment
- 19:29Best practices for creation
- 26:12Anti-patterns in interactive films
- 29:48Building engaging plots
- 32:14Interactive quiz demo
- 35:04Future of interactive films
- 37:56Summary and Q&A
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