A PLN 2M App - Taxi5 Case Study
summary
A case study of the Taxi5.pl mobile application project that cost 2 million PLN, describing the business problem of building a taxi service app and the practical approach taken to design and implement it. The presentation covers project scope, development decisions, and lessons learned from delivering a commercial taxi-booking platform.
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chapters (28)
- 0:00Introduction
- 1:44Ad spot and conversion
- 2:47App idea and concept
- 4:32Taxi5 business model
- 6:19Market positioning
- 7:25Taxi market evolution
- 8:30App development start
- 9:11Android platform choice
- 9:53MVP and hallway tests
- 11:04Demo Camp participation
- 11:46Meetings with funds
- 12:49Why fund invested
- 13:31Preparing for fund talks
- 14:16Market size and trends
- 15:20Billing model and benefits
- 16:02Team and leader experience
- 17:08Current results and reach
- 17:52Corporate collaboration process
- 18:54Corporate presentation
- 21:00MVP importance in negotiations
- 21:40Investment process with fund
- 22:44Fund collaboration mistakes
- 23:49Relations with investment director
- 26:00Budget and document prep
- 26:44Working with investment director
- 28:31Building investor trust
- 28:51Summary and development efficiency
- 29:35Q&A
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