Attracting tinkoff.ru
summary
Presentation describes Tinkoff.ru’s system for acquiring new customers, defining what they consider “effective acquisition” and how that concept led to a global information-system architecture. It covers the end-to-end pipeline from dynamically rendering forms in the browser to sending leads to a bank API for application processing, and automation of those acquisition processes.
AI-written summary · about
chapters (7)
- 0:00Introduction
- 10:12Engineering principles
- 18:51Attraction business processes
- 23:13Successful use cases
- 27:51Principle limitations
- 35:04Technical debt solutions
- 44:41Q&A
related talks
48mHow We Develop the New Frontend for Tinkoff.ru
58mChannel. Product. Platform or The Evolution of Approaches to Developing Tinkoff Mobile Bank
30mThrough Thorns to the ATM
45mThe Evolution of Microfrontends
46mFeed and Recommendation Architecture at VKontakte
31mHow to Deliver Adoption to New Tech Without a Faceplant
28mMarketing and Communications in the Fintech Industry
45mDevelopment Management Tooling at Mail.Ru Group
