RTB DSP in Go: Taming the Buzzwords
summary
An engineer from Qmobi explains building a real-time-bidding (RTB) demand-side platform (DSP) for mobile advertising using the Go programming language. The talk covers RTB challenges — high request rates (kRPS) and strict response-time limits — and describes how Go was used to meet those performance and latency requirements.
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chapters (11)
- 0:00RTB introduction
- 7:29Choosing Go
- 10:22RTB Kit challenges
- 15:04System load
- 21:46Implementation difficulties
- 22:07Go technical solutions
- 24:13Caching and geo-targeting
- 27:51MySQL usage
- 30:42Errors and sampling
- 33:12Go scheduler issues
- 36:45Results and plans
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