Getting Lost in Discovery
summary
Applies discovery methods to a real flat hunt: defines the problem, runs stakeholder and customer interviews on herself, catalogs competitors on ImmoScout, runs prototype experiments with physical flyers and cover letters, posts 500 flyers and offers a €1,000 reward, sends 250 emails with zero conversion, spends ~30 hours/week for four months, then wires Emos Scout Premium into a Telegram bot to get instant alerts, attends a showing and signs the lease — solution works, lands an attic flat in Schöneberg.
AI-written summary · about
chapters (13)
- 0:00Introduction and speaker welcome
- 1:06Personal journey to Berlin
- 3:54The housing crisis in Berlin
- 5:39Discovery phase in UX strategy
- 7:27Stakeholder interviews explained
- 12:06Competitive research techniques
- 17:31Ideation workshops best practices
- 22:11Customer interviews process
- 26:30Prototyping and experiments
- 32:53Frustration in the discovery phase
- 33:35Critical thinking and solution
- 34:43Finding and securing a flat
- 35:26Final reflections and takeaways
related talks
33mProduct Discovery hacks
39mUno! Winning at product discovery
27mGoing on Safari: Researching Users in the Metaverse
25mRemote Discovery: Creating Understanding Together Separately
46mStarting Up Research
42mYou are not the user. A story told by User Research
36mUser Research For Everyone
42mBuild the Right Thing with a Formalized Discovery Process