Going on Safari: Researching Users in the Metaverse
summary
Study runs 16 one‑hour interviews and follows a survey stage, combining social listening on Twitter/Discord/Twitch with 10 days of netnographic immersion across Decentraland, Spatial, CryptoVoxels and the Sandbox. Findings show 15 hours in‑world and 15 hours trawling social media reveal that early adopters stick when they hit an early “wow” (live music, social ties, earning/creative moments), onboarding fails without hand‑holding, creators can monetize quickly (artist shows that replace $10k galleries), and ethical consent and cross‑platform workflows (wallets, wearables, drops) are core challenges.
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chapters (11)
- 0:00Start
- 1:06Georgia Rackerson
- 1:25Research Findings
- 2:08Background
- 2:59Early Adopters
- 7:28How Can You Fast Track Users to those Meaningful Experiences
- 10:00Netnography
- 11:55Ethical Considerations
- 14:05What Is the Experience like for Other New Users
- 15:58Sharing Screenshots of Activities in the Metaverse
- 25:47How Could You Keep Your User in Check Your Inner User in Check and Keep on Being a Researcher
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