Enter the Metaverse
summary
Brands report concrete pilots: Gap launches an NFT experience pass on Tezos blockchain and co-designs a limited-edition hoodie as a transferable digital/physical asset; Pantone mints a Very Peri NFT (with Polygon 1993) to test color in 3D; a crypto poetry gallery (Diverse Verse) onboarded traditional publishers and writers, teaching wallet setup and royalties. Organizing is cross-functional, community-driven, and already funding causes (fast Ukraine relief), while one cited stat claims 74% of American adults are open to building virtual lives.
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chapters (9)
- 0:00Welcome and introductions
- 3:45Brands and creators in metaverse
- 7:39Poetry and tech in metaverse
- 12:30Pantone’s digital color frontier
- 18:14Community and collaboration
- 23:28Meaning and roots of metaverse
- 30:52Balancing virtual and physical
- 38:57Organizational shifts for metaverse
- 46:37Closing remarks and Q&A
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