Defining Web3: How the World of Digital will Evolve
summary
Panel argues Web3 means ownership and durable digital identity, not just hype: Pantone mints 10,000 NFTs tied to Very Peri; a marketplace offers frictionless sign-in (Google/Apple, fiat + crypto) to remove onboarding pain; a sports program issues 100,000 lockers on Tezos with QR-triggered mints, rarity tiers, and gamified perks that fans redeem and trade. Key constraints are transaction cost, interoperability across chains, and sustainability (Tezos touted as low-energy). Advice: design for permanence, long-term engagement, and pick an energy-efficient chain.
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chapters (6)
- 0:00Start
- 1:42What Differentiates Web Web One Web Two and Web Three
- 5:57What Pantone Is Doing with the Color of the Year Initiative at South by Southwest
- 15:10The Cleveland Cavs Locker
- 23:24Interoperability
- 39:21What's the Biggest Lesson That You'Ve Learned that You Wish Other Brands Could Know Ahead of Time
