Designing for Web3
summary
Web3 is a mix of blockchains, tokens, NFTs and DAOs but the current experience is frequently unusable: onboarding can be 28 steps to set up an exchange then multiple extra steps to create and connect wallets and move funds; marketplaces lack basic filters; wallet checkouts (example: metamask checkout confusion) show opaque transactions; phishing clones (example: lost 87 cents to a MagicEden-style scam) drain wallets with one signature. Good design means start-from-first-principles design: map mental models, bridge system vs user views, break tasks into tiny steps, build onboarding and visible trust signals.
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chapters (11)
- 0:00Start
- 7:00Working from first principles
- 14:20It is hard to understand
- 16:35User research
- 30:10Mental model: Transferring funds
- 31:27Mental model: Buying a digital product
- 32:55Mental model: Banks
- 33:23Mental model: Proving ID digitally
- 35:52Match the mental model or the system model?
- 41:23Design onboarding
- 42:12Summary
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