Making Metrics User-centric
summary
The session claims that how consent is gained determines data quality and gives concrete steps: use double opt-in, map the user journey and gate pop-ups by context, A/B test entry points (full‑page modal vs floating sign-up box) and track outcomes in Google Analytics with proper tagging. Expect six to eight months of audience building before bulk asks, plan ~2 hours to test an email template, and measure ROI (example: a tool can cut a 30‑hour process to ~10 hours) rather than counting raw signups.
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chapters (11)
- 0:00Intro
- 2:20Can you just
- 3:35Do it all
- 4:25Expectations
- 6:15Popups
- 9:25Success
- 11:10Why Metrics
- 12:05Metrics are Unique
- 12:50Vanity Metrics
- 13:35Quality Metrics
- 15:13Tools for Metrics
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