User-centred Digital Strategy
summary
Defines strategy as a coherent plan to achieve a concrete, achievable goal that delivers significant positive change, and gives a practical checklist: answer the five core questions (where are we going what will be different where are we now how do we get there what might stop us), apply three smell tests — yeah right test, so what test and yes-and test — uses Kennedy’s moonshot as a worked example, argues for lightweight living strategy that enables team autonomy and measurable focus.
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chapters (8)
- 0:00Introduction to user-centred strategy
- 1:16What is strategy and why it matters
- 3:21Why strategy has a bad reputation
- 8:20Three tests for bad strategy
- 16:00What makes a good strategy
- 23:08Focus and leverage in strategy
- 26:26Benefits of a clear strategy
- 29:18Strategy as a living process
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