How to Build for and Market to Developers
summary
Describes building a small B2B e‑commerce stack for Eclipse plugins: a lightweight yata checkout that handles payments (cards, invoices, taxes), licensing, invoicing and subscriptions, with a federated account system so billing data and licenses auto‑populate across products. Integration takes a few lines of code (web snippet or in‑IDE call), supports on‑prem or hosted license checks, one‑time or subscription pricing, and claims a 13× conversion lift after integrating directly into the Eclipse IDE.
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chapters (10)
- 0:00Introduction
- 1:06Why developer tools matter
- 3:13Building and selling to devs
- 5:42Integration hurdles
- 7:52Yatta Checkout
- 10:02Yatta Checkout demo
- 12:37Selling with Yatta Checkout
- 16:12Yatta Checkout in Eclipse
- 18:24Results and impact
- 21:23Q&A
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