Know your user: Using Firebase Analytics for Audience Tracking & Targeting

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" summary

Firebase Analytics for Android shows concrete numbers and actions: SDK setup uses google-services.json and Gradle, validate with ADB/logcat, default events start arriving, and dashboards report active users, cohorts, funnels and conversion attribution. Key claims: free and unlimited cross‑platform data, 3–7 day window where 77% of users stop and 90% drop by a month, up to 500 event types and 25 parameters each, plus user properties and audiences to target notifications or in‑app offers and tie purchases to revenue metrics.

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" chapters (10)

1. 0:00Introduction to Firebase Analytics
2. 1:16Why analytics matter for apps
3. 10:47Firebase Analytics benefits
4. 14:15Setting up Firebase in Android
5. 18:48Logging events and user properties
6. 21:55Firebase API overview
7. 26:45Default and custom events
8. 32:01Exploring the dashboard
9. 39:22Resources and next steps
10. 41:29Q&A session