Reaching the Connected Consumer pt.1
summary
Stylus Media Group research profiles Generation Z as 5–19 year olds totaling about two billion who treat tech as oxygen—15% of UK children say they'd give up food or sleep for phones, and quick unlocks take 2.3 seconds; products like Marblue’s almost-indestructible shareable headphones and nail sensors test-market for them. PewDiePie racks up 351 million monthly views while 72% of Gen Z want to start businesses. Millennials average 43 phone checks a day, 30% use more than four devices, and single‑purpose apps like Yo (2 million downloads) and Snapchat dominate as screen gaugers and one‑task platforms.
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chapters (8)
- 0:00Start
- 1:29Who Are the Next Connected Consumers
- 1:52Generation Z
- 6:38How Can Brands Win Favor with these Teen Entrepreneurs
- 7:17Generation Y
- 10:41Snapchat
- 11:19What Are the Secrets to Designing Millennial Friendly Interfaces
- 12:15Beauty Vlogging
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