The E-Mall pt.2
summary
Companies report working with about 8,500 customers and find social drives engagement but not clear ROI, while mobile shows measurable returns and lower conversion rates. eBay reports that eBay collections increases discovery and depth of visits; Asos’ FashionFinders pages drive “tons of traffic” and lift social sales. Payments veterans cite 150 million PayPal wallets and a billion mobile payments this year; Apple’s iPhone6 tokenized approach and fingerprint chip promise security and rapid merchant adoption.
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chapters (9)
- 0:00E-commerce and social trends
- 1:51Customer engagement strategies
- 3:15Social platforms and commerce
- 5:00Intention in social vs search commerce
- 7:14Modern e-commerce challenges
- 9:00Apple’s mobile payments impact
- 11:54PayPal’s seamless payments
- 12:58Apple payment security
- 14:03Retailer adoption of mobile payments
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