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Marc Worth

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Reaching the Connected Consumer pt.1DLD Tel Aviv 20142014-09-16
Stylus Media Group research profiles Generation Z as 5–19 year olds totaling about two billion who treat tech as oxygen—15% of UK children say they'd give up…
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Reaching the Connected Consumer pt.2DLD Tel Aviv 20142014-09-16
Claim: omnichannel is already outdated as consumers prize access, shareability and control. Examples show content made directly shoppable — Nike album with…
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