Bringing Color to Our Apps
summary
Presents evidence that specific colors can influence behavior and outcomes (e.g., red linked to higher heart rate and competitive advantages, pink used to calm but with risks, and white/gray linked to increased burnout). Recommends practical design tools and rules for app palettes—color wheel, HSL and Material 3 HCT, 60/30/10 layout—plus accessibility measures (don’t rely on color; add icons/textures) and validating choices with A/B testing (cited large commercial lifts from color variants).
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chapters (6)
- 0:00Color impact
- 3:18Palette choices
- 8:14Colors and revenue
- 10:24HSL and harmonies
- 12:31Dark mode reality
- 14:20Color in apps
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