Marketing Keynote
summary
Product demo and customer results show Agentforce Marketing embedded in Marketing Cloud Next, with out‑of‑box agents for campaign automation, content generation and two‑way channels, plus a unified brand center, Ampscript support, Slackbot edits and RCS messaging. Live examples include Pearson using journey agents and analytics to personalize emails, NextGen deploying a AISDR agent by Qualified that drives $18.9 million in pipeline from ~30,000 conversations and 1,000 booked meetings, and Benbridge using a Content Agent plus real‑time offers to link commerce, marketing and service.
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chapters (5)
- 0:00Agentforce Marketing Keynote Overview
- 1:15How to Build Autonomous Marketing Agents
- 2:40Connecting Customer Data to Agentforce
- 4:10Deploying AI Agents for Campaign Optimization
- 5:45Live Agentforce Demo & Use Cases
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