Ch. 2: Innovation
summary
Salesforce announces a built-in customer data platform inside Customer 360 that replicates data into a central repository, resolves identities across Marketing, Commerce, Sales and Service, and connects external sources via MuleSoft. AI-powered Einstein suggests an audience of 125,000 fans at ~12% conversion and lets marketers shrink it to 75,000 with attribute tweaks. Segments publish to Journey Builder, Ad Studio and DMP for activation with clicks not code, demoed working for the Pacers.
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chapters (9)
- 0:00Start
- 1:39Marriott
- 4:33Customer 360
- 6:58Indiana Pacers
- 9:10Home Dashboard
- 9:38Ai Powered Insights
- 11:37Journey Builder
- 13:41Pacer Sports Entertainment
- 14:01Fan Experience
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