The Age of the Marketing Maker is Here! Keynote (Replay)
summary
Salesforce demos concrete agent-driven marketing: a website agent called Piper that converts 68% more conversions into qualified leads, an Agentforce voice layer handling 100% of calls, and an events agent that logged ~37,000 unique interactions for BottleRock. Marketers see tools — Agentforce coworker and Slackbot — that claim real outcomes (Slackbot adopters save up to 20 hours/week), rapid delivery (built in 37 days, Qualified customers go live in ~45 days), plus integrations across Agentforce, Slack, Data 360 and Customer 360.
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chapters (10)
- 0:00Welcome and introductions
- 1:30Salesforce mission and vision
- 4:56The challenges of modern marketing
- 7:34Agentic marketing success stories
- 11:10Guest interview: Live Nation
- 15:23The age of marketing makers
- 17:51Always-on creativity demo
- 28:44Self-optimizing campaigns demo
- 41:22Autonomous pipeline generation
- 54:15Closing remarks
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