Agentic Transformation - One Fan at a Time
summary
FC Cincinnati unifies ticketing, web, events and foundation data into a single fan profile with Data360/Data Cloud, finds that 75% of the database attend one or fewer MLS matches, and shifts from one-to-many blasts to one-to-one journeys. Automated workflows cut an email deploy from three to four hours to about half that, surveys trigger immediate detractor follow‑ups, and roadmap includes AI SDR agents and new off‑match revenue paths—operational speed and personalization increase.
AI-written summary · about
chapters (12)
- 0:00FC Cincinnati fan data challenge
- 0:44Missing fan behavior insights
- 1:47Segmenting fans beyond attendance
- 2:29Unified data access for staff
- 3:34Data access and team motivation
- 3:55Unified fan profiles for decisions
- 4:58Real-time fan engagement
- 5:18Automating marketing workflows
- 6:46Leadership’s role in change
- 7:07Digital transformation challenges
- 8:49Future fan experiences with agents
- 9:29Closing and Data360 resources
related talks
34mData for dollars - How fan insights drive revenue
18mCh. 2: Innovation
39mSending Fans 20M Personalized Real-Time Messages Per Matchday
20mHow AI Is Changing the Club Business
45mHow Bundesliga adopts an agile and cross-functional data strategy
26mHyper-Personalized Marketing with Digital Platforms & Generative AI
34mA Human Touch to Consumer Experience Powered by Data
42mCurated Panel: A Practical Approach to AI Transformation Across Player Support