Ch. 3: Drive Consumer Engagement
summary
Shows how e.l.f. wires Commerce Cloud, Marketing Cloud, Journey Builder and Customer 360 into a live shopper flow: influencer event → mobile/voice search → selfie image capture → AI product recommendations → loyalty push and in-email chat. Details: a drag‑and‑drop Page Designer selfie component using Einstein vision to infer face shape and skin tone, Einstein search and a beauty bot that pulls CRM context. Demo ends with an influencer unboxing, proving the loop from data capture to personalized commerce and service.
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chapters (8)
- 0:00Intro
- 3:13Introductions
- 4:26Core Values
- 5:18Customer Experience Challenges
- 7:25Commerce Cloud
- 9:57Meet Julia
- 13:17Building a richer profile
- 16:15Building a personalized journey
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