When scalability becomes more than a buzzword, or how to saddle a unicorn
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Company story: builds a service-oriented platform from scratch, migrates entire infrastructure to AWS migration in ~6 months, and scales to 200 million requests/day while doubling GMV year-over-year to 1.8 billion GMV. Organizationally invents MOVE: small fluid circles, internal mobility, three pillars (open structure, striving for excellence, clarity) to avoid ops bottlenecks. Recovers from a major "Crazy Christmas" outage by forming temporary cross-disciplinary squads and stabilizes systems within a month.
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