Challenges and Lessons in Internationalization
summary
Ferry Hötzel describes practical challenges and lessons from guiding two companies through internationalization. He outlines how internationalization strategies differ by company, the internal team challenges that arise, and presents tools and approaches to address those challenges.
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chapters (12)
- 0:00Shopify intro
- 3:18What is Shopify
- 6:03Shopify internationalization
- 7:30Legal compliance
- 9:35Cultural product differences
- 11:21Face-to-face communication
- 12:45Language and local presence
- 14:12Distributed team challenges
- 15:58Daily i18n tips
- 17:23Partner networks and apps
- 18:52Local adjustments
- 21:22Q&A
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