Vorsprung durch Services - Differentiation via a headless commerce API
summary
The talk explains why retailers can no longer compete on product assortment or lowest price alone and must instead differentiate through customer journeys and relevant touchpoints. It presents a case where wholesaler Igefa partnered with Lyska to build a headless commerce API that gives the whole company—from e‑business to field sales—the flexible platform needed to address current and future challenges.
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chapters (12)
- 0:00Introduction
- 2:09Product to process shift
- 4:36Platform dependency problems
- 7:28Customer focus via services
- 9:58Digital services for retailers
- 13:12Data management challenges
- 16:55Flexible commerce system
- 19:05Open online shop
- 22:11Services as opportunity
- 25:12IT flexibility and centralization
- 28:40System and interface integration
- 30:45Summary
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