API Economy and Ecosystem
summary
Argues that APIs are a survival strategy, not just tech: measurable digital sales and ecosystem metrics matter, APIs must be treated as products with community managers, pricing, decommissioning and UX. Gives concrete failures and wins: a Swedish retailer publishes APIs with no governance and wastes effort; bank replaces 10-year partner because the insurer cannot API-enable in six months; a pharmacy exposes photo-printing APIs and sees “phenomenal” sales growth; Volvo integrated loan + insurance checkout for frictionless car purchases.
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chapters (10)
- 0:00Introduction
- 1:05Platform economy survival
- 3:54API programs beyond tech
- 8:24Ecosystems disrupt sales
- 11:54Frictionless business
- 14:21Revenue models monetization
- 17:12Organizational readiness
- 20:45Building API products
- 22:54Customer experiences in practice
- 26:06Closing & Q&A
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