~/talk

Trust Is Key for Customer Interaction

TalkinGermanat code.talks commerce 2019 · 2019-04-09..04-10
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This talk explains why e-commerce companies must build trust early by aligning marketing and sales to drive customer interaction and brand formation. It details which marketing and sales processes, interfaces, and roles should be established to control and automate those processes.

AI-written summary · about

  1. 0:00Introduction
  2. 3:11E-Commerce growth challenges
  3. 6:07Customer proximity and community
  4. 12:49Teamwork for trust
  5. 14:16Customer lifecycle
  6. 21:44Marketing data and targets
  7. 25:20B2B vs B2C
  8. 35:58Trust for long-term relations
  9. 40:48Summary
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