NFTs leveraging loyalty – real life use cases that will blow your mind
summary
Tchibo prototypes link physical retail to Web3: an NFC loyalty card triggers AR and directs users to a Polygon-based NFT drop with OpenZeppelin smart contracts and metadata on IPFS. The team generates a 1,000-item collection with HashLips (later accelerated by GenAI to design 50 in one hour), uploads via an SAP launchpad, and offers claim via email (no wallet required). Internal launch hits 120 attendees, low gas fees (~€0.01), 12% chance of a “golden bag” that redeems a physical coffee can.
AI-written summary · about
chapters (15)
- 0:00NFTs and loyalty basics
- 3:28Web 3 explained & Chibo’s journey
- 7:25Chibo Web Card AR demo
- 9:37SAP NFT collection collab
- 13:57Smart contracts deep dive
- 16:53NFTs leverage loyalty well
- 18:19Panel: Web 3 & loyalty
- 23:00Loyalty key to Web 3 adoption
- 26:13Web 3 in music & fandom
- 31:13EU legal challenges
- 37:52US vs EU regulations
- 40:19Token gating & ownership
- 42:26AI & IP rights in Web 3
- 43:54Web 3 adoption predictions
- 45:21Closing & Q&A
related talks
17mLoyalty in Web3: A Lufthansa case study
22mNFTs for Businesses
14mNFTs Usability and Utility - Keynote Speech
24mThe Next Generation of Lifestyle and Gaming
34mBringing NFTs into the Real World
10mEmbracing Tokenization as a Lever to Digitalization
20mCommunity Engagement In Our New Web
32mWhat’s Next in NFTs’ Wide Open Future