lightning talk – Jurgen Appelo
summary
Argues that money matters not as villain but as enabler, citing science that many people 60–90% overestimate their contribution so equal bonuses demotivate; gives data points — 40 initial volunteers, 21 paid to attend a retreat, only 7 return six months later — and says unpaid community projects stall. Builds a paid venture called Happy Melly to marry purpose and revenue, reports “made a lot of money” as validation, and recommends designing a business model for community efforts, citing David Anderson and Uncle Bob.
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