Stop Selling Software and Start Selling Lehengas
summary
Quits IT in 2016 and launches Koskii, an ethnic occasion-wear brand built from four pilot stores into a growing retail chain, using customer-led decisions, low‑fi ops and simple incentives; the brand name wins 70% customer vote in store ballots, initial capital of 14 lakh is recovered in one year, strategy lives on a visible wall with one‑year timelines and green‑dot progress tracking, and shop teams drive sales via a physical gamified meter called jar score gamification to clear old inventory.
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chapters (11)
- 0:00Intro
- 1:36Early days, Kolar
- 10:302009, Leap of faith, Bangalore
- 17:07The Brand, Koskii or Hasiin? Voice of the customer!
- 22:05ting a strategy that is easy to change
- 26:39ing complete visibility of the strategy
- 26:56ing clear ownership of the strategy
- 27:42ing progress..the green dot!
- 31:42ing visibility - the JarScore
- 33:46uring impact - the JarScore
- 34:47The Transformation
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