Behave Boldly
summary
Quits a stable agency job in 2012 with no safety net and builds Pony Friday as a living brand, not a portfolio piece. Runs the shop solo then grows to a five‑person core, designs and prototypes socks, endures failed factories and a $1,000 prototype refund, cold‑calls until a manufacturer accepts unpaid prototypes, ships first batch in September, and sells via pop‑ups. Core rules: quit without a plan, put your project first, budget around 800 hours a year for it.
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chapters (7)
- 0:00Start
- 10:54CHANGE SOMETHING
- 15:21TRUST YOUR GUT
- 25:47PUT YOUR STUFF FIRST
- 27:37WINNING
- 29:09DEFINE YOUR SUCCESS
- 30:42BEHAVE BOLDLY
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