Mass Personalization and Customization
summary
Claims concrete wins and numbers: a Sonos Playbase ships after three years and an army of engineers (tens of millions in development) a launcher shows modular phones like Project Ara and a watch concept using snap‑in tech modules; car use sits at 5% of the day and Disney cuts 30% waiting time with the MagicBand; Nike ID nets about $100 million; Carnival’s medallion moves from CES demo to November launch; tools listed include 3D scanning, Shapeways, Kickstarter, 3D printing, CNC and a Snapdragon 2100 inside a gamer smartwatch.
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chapters (12)
- 0:00Start
- 0:31pre-industrial
- 3:06mass production has pros and cons
- 8:22a global culture of mediocrity and conformity
- 8:36celebrate and develop individuality
- 11:50customized function
- 13:24personalized experience
- 14:39personalized service
- 16:35do you remember this?
- 17:09personolized style
- 18:01personalized fit
- 26:37a new era of individual control and expression
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