Improving Mobile Apps using an Analytical Feedback
summary
The talk covers techniques for improving mobile-app testing and development by combining analogue feedback (app store reviews) with digital feedback (in-app mobile analytics). It discusses using those feedback sources alongside better testing, test automation, scaling testing, and software tools like static analysis to understand past quality and guide future improvements so teams can release higher-quality apps and work more efficiently.
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chapters (16)
- 0:00Start
- 1:24Visible + Invisible
- 7:57An example of App Store Ratings
- 8:52Examples of App Store Reviews
- 12:33Worth knowing about reviews
- 13:28Understand the effects
- 14:52Cause & Effects
- 17:18The 1% challenge
- 20:05Some benefits of analytics data
- 20:49The -1% challenge
- 22:02Layers of an App
- 29:45Examples of information gleaned using mobile analytics
- 38:38Testing based on analytics data
- 40:08Use similar devices to your users
- 42:23Improve the feedback cycles
- 42:59Test Recommendation Engine
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